Hootsuite vs Birch

Comparing the features of Hootsuite to Birch

Feature
Hootsuite
Birch

Capability Features

Ad Creative Grouping
Advanced Formula Builder
AI Assistant (OwlyGPT)
AI Chatbot Add-on
AI-Powered Content
Annual Ad Spend Managed
$2B
Automated Actions Per Year
240000000
Automated Instagram DMs
Automation Rules Builder
Bulk Scheduling
Campaign Scheduling
Competitor Analysis
Connected Ad Accounts
15000
Create Campaigns
Cross-Account Dashboard
Customizable Captions per Platform
Daily Updates
Dashboard Analytics
Employee Advocacy (Amplify)
Includes Link in Bio
Launch Tests
Message Routing and Assignments
Mobile Apps
Multiple Account Management
Multiple Workspaces
Paid and Organic Reporting
Pause Underperforming Ads
Performance Reports
Post Suspension
Ready-Made Strategies
Report Export
Rule Filters
Saved and Suggested Replies
Server-Side Tracking
Shared Content Calendar
Smart Rules (Wise Cut)
Social Listening
Social Media Scheduling
Stock Photo Library
Team Collaboration
Trend Discovery
Unified Social Inbox
User-Friendly Dashboard

Integration Features

API Access
Canva Integration
Custom Metrics Integration
Google SheetsWicked ReportsHyros
Integration Library Size
100
Supported File Formats
Not specified
Supported Platform
MetaGoogle AdsTikTok AdsSnapchat AdsInstagram
Supported Social Platforms
InstagramTikTokLinkedIn

Limitation Features

No Credit Card Required for Trial
No Explicit Free Tier
Plan Limitations
Not specified

Other Features

Blog and Webinars
Certification Course
Demo Availability
Resource Library

Pricing Features

Cancel Anytime Monthly
Free Trial
14
Free Trial Duration
30 days
Free Trial Period
No Credit Card Required