Fred vs Persona Tool

Comparing the features of Fred to Persona Tool

Feature
Fred
Persona Tool

Capability Features

Advanced Behaviour Tracking
AI Emotion Analysis (Coming Soon)
AI Persona Generator
AI-Powered Sentiment Analysis
Assign Personas to Cards
Avatar Image Upload
Card Sorting
Collaboration
Collaboration Features
Compatible Research Methods
Card SortingSurveysUsability TestFirst Click5-Seconds TestTree TestingPreference Test
Document Persona Characteristics
File Export Formats
PDFDocxMarkdownHTML
First Click Test
Five Second Test
GDPR Compliance
Group By View
Group by listsGroup by importance
Help Center Available
Insights (Coming Soon)
Invoice Support
Mark Primary Persona
Mixed-Methods Support
Multiple Board Sharing
Order Backlog by Customer Value
Preference Test
Project Management
Reorder Personas
Report Builder
Report Export Options
Review Assigned Cards
Shareable Weblink
Support by Authors
Surveys
Tester Panel
Tree Testing
Unmoderated Usability Testing
User Sphere

Integration Features

Cloud Drive Integration (Coming Soon)
Google DriveOne Drive
Supported Embeds
MiroConfluenceNotionSlackCoda
Trello Integration

Limitation Features

Does Not Replace User Research
Methods Limit Per Study
515Unlimited
No API Mention
No File Export Mention
Project Limit Per Plan
1515
Report Export Limit
15Unlimited
Studies Limit Per Project
21030
Supported Team Sizes
1515

Other Features

Power-Up Directory Availability
Product Video

Pricing Features

Active Projects Per Plan
1515
Annual Price Per Member (6+)
$25/member/year
Annual Price Per Member (First 5)
$35/member/year
Annual Pricing Start
$70/year
Free Tier
Free Trial
Methods Per Study
515Unlimited
Monthly Price Per Member (6+)
$2.5/member/month
Monthly Price Per Member (First 5)
$3.5/member/month
Monthly Pricing
$7/month
Monthly Pricing Start
Free87€/mo449€/mo
Pricing Per Trello Member
Refund Policy
30 days for yearly, 7 days for monthly
Report Exports Per Month
15Unlimited
Seats Per Plan
1515
Studies Per Project
21030
Trial Period
No credit card required for trial
Volume Discount
$1/member/month for 15+
Yearly Pricing
Free940€/yr4580€/yr