Dogfluence vs Birch

Comparing the features of Dogfluence to Birch

Feature
Dogfluence
Birch

Capability Features

Ad Creative Grouping
Advanced Formula Builder
AI-Powered Campaign Workflow
Annual Ad Spend Managed
$2B
Automated Actions Per Year
240000000
Automatic Ban on Non-Compliant Influencers
Automation Rules Builder
Campaign Application System
Campaign Management
Campaign Scheduling
Centralized Content Hub
Connected Ad Accounts
15000
Content Licensing for Brands
Create Campaigns
Cross-Account Dashboard
Daily Updates
Direct Messaging to Influencers
Dispute Mediation
Escrow Payments
Export Influencer Data
Filtering Options
BreedLife stageSizeWeightAgeOther characteristics
Flagging System for Non-Compliance
Influencer Database
4123
Influencer Performance Metrics
FollowersEngagement rateAverage response timeCampaigns completedSubmission rateOn-time delivery percentage
Launch Tests
Mandatory Content Creation
Mobile Apps
Multiple Workspaces
Pause Underperforming Ads
Public Review System
Ready-Made Strategies
Refund Policy for Non-Delivery
Revision Request Window
7
Rule Filters
Server-Side Tracking
Smart Rules (Wise Cut)
Specialization in Dog Niche
Vetting by Social Account Connection

Integration Features

Custom Metrics Integration
Google SheetsWicked ReportsHyros
Secure Payments via Stripe
Supported Content Types
Photo PostsStoriesIGTVReelsCarouselsSingle VideoDuetsHashtag ChallengesLive VideosShortsPremieres
Supported Platform
MetaGoogle AdsTikTok AdsSnapchat AdsInstagram
Supported Social Platforms
InstagramTikTokFacebookYouTube

Limitation Features

API Access
Direct Payment Not Available for Direct Messaging
Dog Welfare Standards
Manual Vetting Not Performed
No Explicit Free Tier
No Upper Limit on Influencers per Campaign
One-Year Exclusivity Clause

Pricing Features

Barter Deals Supported
Cancel Anytime Monthly
Free for Influencers
Free Tier for Brands
Free Trial
14
No Additional Platform Fee for Barter
No Credit Card Required
Platform Fee for Brands
5.5
Seller Fee for Influencers
20
Subscription Plans