Buffer vs Metricool

Comparing the features of Buffer to Metricool

Feature
Buffer
Metricool

Capability Features

99% Post Reliability
99%
AI Assistant
Analytics & Reporting
API Access
Audience Demographics
Auto Publishing
Best Time & Hashtag Suggestions
Calendar and Queue View
Collaborator Permissions
Comment Triage and Response
Competitor Analytics
Content Approval Workflow
Content Scheduling
Crosspost Everywhere
Custom Access and Permissions
Custom Approval Workflows
Custom Reports
Custom Reports for Multiple Brands
Customer Support
Dashboard Overview
Drag and Drop Editor
Engagement Analytics
Global Best Time to Post
Influencer Analytics
Intuitive Analytics
Invoice Download
Link in Bio
Mobile App
Multi-Brand Management
Notification to Post
Reply to Comments
Resource Library
Free Marketing ToolsSocial Media GlossarySocial Media Marketing 101Best Time to PostSocial Media Resources
Save Ideas
Saved Drafts and Notes
Schedule Posts
Smart Links
Tag and Recycle Content
Tailored Posts Per Platform
Team Collaboration Tools
Unified Engagement Inbox
Unlimited User Invites
User Roles & Permissions
Visual Reporting

Integration Features

Ad Platform Integrations
Google AdsFacebook AdsTikTok Ads
Content Import Integrations
CanvaDropboxGoogle
Google Partner
Looker Studio Integration
Meta Partner
Pinterest Partner
Social Media Integrations
InstagramFacebookPinterestTikTokTwitter/XGoogle Business ProfileYouTubeTwitch
Supported Social Networks
FacebookInstagramTikTokLinkedInThreadsBlueskyYouTube ShortsPinterestGoogle BusinessMastodonX
Supported Social Platforms
11
X Partner
Zapier Integration

Limitation Features

Free Plan Brand Limit
1
Free Plan Social Profiles Limit
1
No Multiple Google Business Profiles per Brand
Single Profile per Network per Brand

Other Features

Active Users
191726
Annual Recurring Revenue
$22.6M
Open Company Transparency
Posts Published Last Month
7858881
Supported User Types
CreatorsSmall businessesAgencies
Teammates
73
Total Customers
67016

Pricing Features

Advanced Plan
ADVANCED
Cancel Subscription Anytime
Downgrade Plan Anytime
Free Tier
No Credit Card for Free Tier
No Trial Period
Pricing Plans Available
Pricing Scales with Business
Starter Plan
STARTER
Upgrade Anytime