Buffer vs Later

Comparing the features of Buffer to Later

Feature
Buffer
Later

Capability Features

99% Post Reliability
99%
Affiliate Tracking
AI Assistant
Analytics & Reporting
Audience Demographics
Auto Publishing
Brand Mentions Tracking
Brand Safety Algorithms
Calendar and Queue View
Campaign Performance Tracking
Comment Triage and Response
Content Calendar Creation
Content Seeding
Creator Discovery
Creator-Led Research
Crosspost Everywhere
Custom Access and Permissions
Custom Approval Workflows
Custom Campaign Applications
Custom Campaign Options
Customer Support
Dashboard Overview
Engagement Analytics
Full-funnel Reporting
Full-Service Support
Global Best Time to Post
Inbox Organizer
Includes Link in Bio
Influencer Marketing
Link in Bio
Notification to Post
Paid Media Integration
Real-Time Data
Resource Library
Free Marketing ToolsSocial Media GlossarySocial Media Marketing 101Best Time to PostSocial Media Resources
Save Ideas
Saved Drafts and Notes
Scalability
Schedule Posts
Self-Serve Platform
Sentiment Analysis
Social Listening
Social Media Management
Tag and Recycle Content
Tailored Posts Per Platform
Team Collaboration Tools
Unlimited User Invites
User Roles & Permissions
Vetted Creator Network

Integration Features

API Access
Content Import Integrations
CanvaDropboxGoogle
Mavely Creator Platform
Platform Integrations
TikTok
Reporting API
Supported Social Networks
FacebookInstagramTikTokLinkedInThreadsBlueskyYouTube ShortsPinterestGoogle BusinessMastodonX
Supported Social Platforms
11

Limitation Features

No Agency Services Only
No Public Pricing Page

Other Features

Active Users
191726
Annual Recurring Revenue
$22.6M
Open Company Transparency
Posts Published Last Month
7858881
Supported User Types
CreatorsSmall businessesAgencies
Teammates
73
Total Customers
67016

Pricing Features

Free Tier
Free Trial
14 days
No Credit Card for Free Tier
Pricing Plans Available
Pricing Scales with Business