Branding 5 vs Pencil

Comparing the features of Branding 5 to Pencil

Feature
Branding 5
Pencil

Capability Features

Agentic Foundation
AI Agents
AI Ethics Policy
Audience Persona-Based Insights
Book a Demo
Brand Archetype & Values
Brand Controls
Brand Narrative
Brand Personality Analysis
Brand Positioning Matrix
Brand Positioning Tool
Browser-based Image & Video Editing
Case Study Export
Competitive Intelligence
Competitor Comparison
Complementary Services
Comprehensive Brand Report
Content Strategy
Customization Options
Data Processing Addendum
Decade of GenAI Experience
End-to-End Creative and Media Workflow
Enterprise Administration
Enterprise and Business Support
For BusinessesFor Enterprise
Enterprise Legal Terms
GenAI Carbon Calculator
GenAI Model Aggregation
GenAI ROI Measurement
Help Center Resources
Ideal Customer Profile
Join Mailing List
Landing Page Analysis
Marketing Campaign Ideas
Marketing Copy Generation
Marketing Optimization
Open Go-to-Market Model
Performance Metrics
Platform Status Page
Predictive Scoring
Privacy Policy Available
Real GenAI Advertising Case Studies
Release Notes
Report Generation
SEO Performance Metrics
Sign Up Required
Stay On-Brand
Step-by-Step Workflow
Enter company detailsCollect inspirationDefine ideal customer profileAnalyze competitorsDefine brand valuesChoose brand archetypeGenerate strategyGet report
Sub-Processors List
Supported Content Types
ImageVideoCreative Ad Copy
SWOT Analysis
Test Ad Performance
Total Marketing Use-Case Support
Trust Center
Visual Brand Analysis
Visual Identity

Integration Features

Adobe Firefly Services Integration
Adobe Interoperability
API or Plugin Support
Export Options
Figma Plugin
Google Cloud Marketplace Availability
Google Veo2 Integration
Google Veo3 Integration
GPT-5 Integration
Integrations
Nano-banana (Gemini 2.5-flash Image) Integration
OpenAI GPT-Image-1 Integration
Photoshop Integration
Runway Gen4 Integration
Topaz Labs AI Enhancement

Limitation Features

Free Tier
Basic features only
No Collaboration Features
No Custom Integrations
No Free Trial for Paid Plans

Pricing Features

Continuous Access
Monthly Plan
$399/month
New Monthly Reports
One-Time Purchase
$147 one-time
Pricing Page
VAT Excluded