Branding 5 vs Eraser

Comparing the features of Branding 5 to Eraser

Feature
Branding 5
Eraser

Capability Features

⌘K Command Palette
AI Diagram Generation
Audience Persona-Based Insights
Brand Archetype & Values
Brand Narrative
Brand Personality Analysis
Brand Positioning Matrix
Brand Positioning Tool
Collaborative Editing
Competitive Intelligence
Competitor Comparison
Comprehensive Brand Report
Content Strategy
Dark Mode Support
Data Ownership
Diagram-as-Code
Export File Formats
PNGSVGPDFMD
Figures Library
Flexible Deployment
Multi-tenancySingle-tenancyPrivate cloud (BYOC)
Ideal Customer Profile
Landing Page Analysis
Markdown Notes
Marketing Campaign Ideas
Marketing Copy Generation
Marketing Optimization
Minimal UI Design
Performance Focus
Performance Metrics
Report Generation
SEO Performance Metrics
SOC 2 Type 2 Certification
Step-by-Step Workflow
Enter company detailsCollect inspirationDefine ideal customer profileAnalyze competitorsDefine brand valuesChoose brand archetypeGenerate strategyGet report
Supported Diagram Types
Cloud ArchitectureEntity RelationshipFlow ChartSequence
Supported Use Cases
Architecture DiagramsDesign DocsDocumentationBrainstormingWireframesWhiteboard Interview
SWOT Analysis
Version History & Tracking
Visual Brand Analysis
Visual Identity

Integration Features

API Access (Business)
API or Plugin Support
Export Options
GitHub Integration
Integrations
Integrations List
APIGitHubSAML SSO (Microsoft Entra, Okta)Markdown Export
SSO (SAML 2.0)

Limitation Features

Free Tier
Basic features only
No Collaboration Features
No Custom Integrations
No Free Trial for Paid Plans

Other Features

Book Demo

Pricing Features

Continuous Access
Enterprise Plan Features
Monthly Plan
$399/month
New Monthly Reports
One-Time Purchase
$147 one-time
VAT Excluded