Birch vs Later

Comparing the features of Birch to Later

Feature
Birch
Later

Capability Features

Ad Creative Grouping
Advanced Formula Builder
Affiliate Tracking
Analytics & Reporting
Annual Ad Spend Managed
$2B
Auto-Publishing
Automated Actions Per Year
240000000
Automation Rules Builder
Brand Mentions Tracking
Brand Safety Algorithms
Campaign Performance Tracking
Campaign Scheduling
Connected Ad Accounts
15000
Content Calendar Creation
Content Seeding
Create Campaigns
Creator Discovery
Creator-Led Research
Cross-Account Dashboard
Custom Campaign Applications
Custom Campaign Options
Daily Updates
Full-funnel Reporting
Full-Service Support
Global Best Time to Post
Inbox Organizer
Includes Link in Bio
Influencer Marketing
Launch Tests
Mobile Apps
Multiple Workspaces
Paid Media Integration
Pause Underperforming Ads
Ready-Made Strategies
Real-Time Data
Rule Filters
Scalability
Self-Serve Platform
Sentiment Analysis
Server-Side Tracking
Smart Rules (Wise Cut)
Social Listening
Social Media Management
Vetted Creator Network

Integration Features

Custom Metrics Integration
Google SheetsWicked ReportsHyros
Mavely Creator Platform
Platform Integrations
TikTok
Reporting API
Supported Platform
MetaGoogle AdsTikTok AdsSnapchat AdsInstagram
Supported Social Platforms

Limitation Features

API Access
No Agency Services Only
No Explicit Free Tier
No Public Pricing Page

Pricing Features

Cancel Anytime Monthly
Free Tier
Free Trial
14
14 days
No Credit Card Required