Amplitude vs Mixpanel

Comparing the features of Amplitude to Mixpanel

Feature
Amplitude
Mixpanel

Capability Features

AI Agents
AI-Generated Insights
Analytics Community
12,000+ members
Business Sizes Supported
EnterpriseSmall & MidsizeStartup Program
Competitor Tools
AmplitudeHeapPendoGoogle AnalyticsPostHogFullstoryAdobe Analytics
Data Governance
Enterprise Security
SOC 2 Type IIISO 27001HIPAA-readySSO/SAMLAudit Logs
Experiments and Feature Management
Feature Experimentation
Guides and Surveys
Industries Supported
FinanceMedia & EntertainmentB2B SaaSEcommerceHealthcareAI
Metric Trees
Mobile App Analytics
No SQL Required
Personalisation
Premium Enterprise Support
Product Analytics
Qualitative and Quantitative Tools
Real-Time Data
Reporting
Self-Serve Analytics
Self-Serve Tools
Self-Service Resources
DocsTutorialsFree Courses
Session Replay
Sub-second Query Times
Teams and Collaboration
Teams Supported
Product TeamsData Analyst TeamsMarketing TeamsEngineering Teams
Templates
Company KPIsFeature LaunchLifecycle Cohort AnalysisEcommerceMarketing KPIsWeb AnalyticsAI Company KPIs
Web Experimentation
Website Analytics

Integration Features

Integrations Available
SnowflakeSegmentReverse ETL ToolsSDKCDP
Open Ecosystem
Warehouse Connectors

Limitation Features

Legacy Bloat Avoided
No SQL Bottlenecks
No Vendor Lock-in

Other Features

Target Audience
Product teamsMarketing teamsData teamsEngineering teams

Pricing Features

Custom Demo Option
Free Tier
Monthly Tracked Users Limit
50000
Pricing Page